Pure Goodness


20% off


Diverse, 390 Coldharbour Lane, Brixton, SW9 8LF



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Pure Goodness - Natural Beauty and Healthcare Products in Brixton

Pure Goodness is independent natural healthcare boutique in Brixton, South London. Situated within Diverse (a gift shop) on Coldharbour Lane, Pure Goodness are specialists in natural healthcare and beauty products.

Handmade in London using only the finest quality natural ingredients, the Pure Goodness team are committed to paraben, mineral oil and sodium lauryl sulphate (SLS) free products, as all three substances have been found to dry both skin and hair.

Sure to leave you glowing from the inside out and contributing to clearer, smoother, more radiant skin, Pure Goodness is one of the finest independent makers of natural healthcare products in town.

The vast majority of products contain 100% natural ingredients, with the exception of some lines containing 1% fragrance - you gotta smell good after all! 

More nourishing for both skin and hair than most of the artificial products found on our high-streets, Pure Goodness is available online as well as in store and at the occasional market stall. Having been founded on a desire to use natural ingredients for the founder's young family, her creations have proven themselves to be not only natural, empowering and nourishing, but effective as well.


Monday: 11am - 6.30pm

Tuesday: 11am - 6.30pm

Wednesday: 11am - 6.30pm

Thursday: 11am - 6.30pm

Friday: 11am - 6.30pm

Saturday: 11am - 6.30pm

Sunday: 12am - 5pm

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