Lucy Loves This
LucyLovesThis is a small design studio in Brixton, South London, set up by book cover designer Lucy Stephens.
Lucy hand-draws designs inspired by things she loves; and she really loves type. As a designer in the publishing industry Lucy was able to let that obsession flourish and it pervades her work. Her products all use type in one way or another, be it to create a map or simply in the detail of one letter.
The brand is best known for its London alphabet. These artworks are made up intricate illustrations of landmarks, arranged to create the first letter of different areas of London. The range began with the Brixton “B” and was so popular that a whole alphabet followed. The areas were chosen based on demand, sometimes with multiple requests for each letter, and much of the content was crowd-sourced from the LucyLovesThis blog.
Lucy’s products are stocked in high street stores including Liberty and Waterstones, London boutiques, major online outlets and have been sold all over the world.